The purpose of this study is to investigate the effect of interactivity, online customer reviews,
trust on impulse buying in Shopee live streaming (Shopee Live) customers domiciled in …

This study aims to determine the effect of the dependent and independent variables partially
and simultaneously. The research methodology used a quantitative method by collecting …

Tujuan penelitian ini adalah untuk menyelidiki pengaruh interactivity, online customer
review, trust terhadap impulse buying pada pelanggan Shopee live streaming (Shopee …

With the advancement of time, many new phenomena have emerged, including the use of
live streaming in the buying and selling of products. This trend is evident in e-commerce …

Fashion products should encompass a wide variety of styles to suit individual preferences.
Therefore, online retailers should identify diverse consumer preferences and satisfaction …

This concept paper proposes a study on the mediating role of consumer trust in the
relationship between online reviews and impulse buying among Generation Z (Gen Z) users …