Purpose This research study investigates the factors that influence e-customer satisfaction, e-
trust, perceived value and consumers repurchase intention in the context of the B2C e …

Purpose Artificial intelligence chatbots are shifting the nature of online services by
revolutionizing the interactions of service providers with consumers. Thus, this study aims to …

The traditional symmetrical methods may not be sufficient for effectively examining the
asymmetries that are evident in the real‐world complex consumption context in the form of …

Engaging customers and building loyalty are crucial for operators who embrace live
streaming. While previous research has identified many social and technical factors that …

The enhancement of consumer well-being is critical for technology companies in building
customer loyalty. Voice assistants (VAs), as the intelligent products launched by technology …

Despite its significant benefits, remanufactured products have very limited uptake in the
customer market. Although prior research explored the main motivations of consumer …

Though customer engagement (CE) is heralded as a strategic organizational imperative,
empirically derived insight into its nomological network remains sparse. Extending existing …

Purpose The purpose of this study is to examine how customers' perceptions of brands'
social media interactivity impact customer engagement behaviors (CEBs)(eg customer …

Although various studies have addressed customer citizenship behaviors and customer
brand engagement, the effect of tourists' pandemic-related destination brand reputation …

Amid depleting resources and environmental constraints worldwide, green innovation is
being considered key to achieving sustainable development. The construction industry has …