Entrepreneurial Marketing: Improving the Marketing Performance of the Creative Industry in the Embroider Stitching Sector in West Sumatra
R Rahmidani, D Susanti, YL Vrista - International Journal of …, 2023 - openaccessojs.com
Purpose: This study's goal is to ascertain how entrepreneurial orientation and market
orientation affect Micro Small and Medium-sized Enterprises' marketing performance …
orientation affect Micro Small and Medium-sized Enterprises' marketing performance …
The Impact of Competitive Strategies on Firm Performance: The Mediating Role of Market Orientation and Innovation: An Empirical Study of the Georgian Beverage …
F Karaev - Technology and Investment, 2023 - scirp.org
This research paper delves into the competitive landscape of the Georgian beverage
industry, where rivalry is strong and cutthroat. The emphasis of this article is mostly on the …
industry, where rivalry is strong and cutthroat. The emphasis of this article is mostly on the …
Market-orientation, entrepreneurial-orientation and SMEs' performance: the mediating roles of marketing capabilities and competitive strategies
Purpose Appealing to the resource-based view and the resource advantage theory, this
research aims to ascertain the complementarity of entrepreneurial and market orientation in …
research aims to ascertain the complementarity of entrepreneurial and market orientation in …
The impact of market orientation on marketing performance: exploring the moderating role of competitive advantage
This research analyses the influence of market orientation and competitive advantage on
MSMEs' marketing performance, with competitive advantage as a moderating variable. The …
MSMEs' marketing performance, with competitive advantage as a moderating variable. The …
The role of service innovation and competitive advantage ad mediators of product innovation on marketing performance: Evidence from the SME manufacturing firms …
This paper aims to explore the role of service innovation and competitive advantage as a
mediator of product innovation on marketing performance of small and medium enterprises …
mediator of product innovation on marketing performance of small and medium enterprises …
BUSINESS: THEORY & PRACTICE
This research analyses the influence of market orientation and competitive advantage on
MSMEs' marketing performance, with competitive advantage as a moderating variable. The …
MSMEs' marketing performance, with competitive advantage as a moderating variable. The …
COMPETITIVE ADVANTAGE MODEL OF CULINARY MSMES IN WEST JAVA.
SE Fatimah, A Purdianto - Eduvest: Journal Of Universal …, 2023 - search.ebscohost.com
The MSMEs sector as a form of people's economy, has become an industrial sector that is
relatively able to survive amid the global economic downturn due to the COVID-19 …
relatively able to survive amid the global economic downturn due to the COVID-19 …
Orientasi Kewirausahaan dan Keunggulan Kompetitif sebagai Faktor Pendorong Kinerja Usaha Mikro Kecil Menengah (UMKM) di Kota Surabaya
FG Ramadanti, D Tantriana… - EKOMABIS …, 2024 - journal.lppmpelitabangsa.id
Orientasi kewirausahaan, kapabilitas dinamik, dan keunggulan kompetitif telah menjadi
subjek penelitian yang menarik berkaitan dengan Usaha Mikro Kecil dan Menengah …
subjek penelitian yang menarik berkaitan dengan Usaha Mikro Kecil dan Menengah …
The effect of spiritual marketing and entrepreneurial orientation on determining sustainable competitive advantage: A case study of Soliko Kale Company
K Hajizadeh, A Kazemi - Journal of Business and …, 2022 - al-kindipublisher.com
In today's world, local, national and global competition forces companies to perform correct
and competitive business methods. These methods are related to spiritual marketing and …
and competitive business methods. These methods are related to spiritual marketing and …