Collaborative value creation: A review of partnering between nonprofits and businesses: Part I. Value creation spectrum and collaboration stages
JE Austin, MM Seitanidi - Nonprofit and voluntary sector …, 2012 - journals.sagepub.com
This focused review of the nonprofitbusiness collaboration and related corporate social
responsibility literature identifies problematic aspects of the treatment of value creation and …
responsibility literature identifies problematic aspects of the treatment of value creation and …
Collaborative value creation: A review of partnering between nonprofits and businesses. Part 2: Partnership processes and outcomes
JE Austin, MM Seitanidi - Nonprofit and Voluntary Sector …, 2012 - journals.sagepub.com
In this second of a two-part focused review of the nonprofit business and corporate social
responsibility (CSR) literature, the authors present the third and fourth components of the …
responsibility (CSR) literature, the authors present the third and fourth components of the …
Using corporate social responsibility as insurance for financial performance
J Peloza - California management review, 2006 - journals.sagepub.com
In 1936, the tax law in the United States was changed to allow firms to deduct charitable
donations. In order to make deductions, however, firms needed to establish that the …
donations. In order to make deductions, however, firms needed to establish that the …
[HTML][HTML] Cause-related marketing: a systematic review of the literature
HY Bhatti, MM Galan-Ladero… - International Review on …, 2023 - Springer
Abstract Cause-Related Marketing (CRM) is one of the most versatile activities among the
Corporate Social Responsibility (CSR) initiatives. Though CRM is extensively researched …
Corporate Social Responsibility (CSR) initiatives. Though CRM is extensively researched …
Does sponsorship work in the same way in different sponsorship contexts?
EL Olson - European Journal of Marketing, 2010 - emerald.com
Purpose–The purpose of this paper is to develop a comprehensive model of high‐level
sponsorship effects that works well in both sports and cultural sponsorship contexts …
sponsorship effects that works well in both sports and cultural sponsorship contexts …
Guilt appeals: The mediating effect of responsibility
This research was conducted to assess how guilt appeals operate in soliciting charitable
donations. It was hypothesized that a sense of responsibility would enhance the …
donations. It was hypothesized that a sense of responsibility would enhance the …
The impact of sponsor fit on brand equity: The case of nonprofit service providers
KL Becker-Olsen, RP Hill - Journal of service research, 2006 - journals.sagepub.com
As the nonprofit sector becomes increasingly competitive, it is critical for nonprofit service
organizations to become more brand centered and to differentiate themselves in the …
organizations to become more brand centered and to differentiate themselves in the …
Challenges in managing nonprofit organizations: A research overview
The topic of “management” and nonprofit organizations (NPOs) continues to fascinate
scholars. This paper draws on varying theoretical perspectives to explore their respective …
scholars. This paper draws on varying theoretical perspectives to explore their respective …
Developing a marketing strategy for nonprofit organizations: An exploratory study
JA Pope, ES Isely, F Asamoa‐Tutu - Journal of Nonprofit & public …, 2009 - Taylor & Francis
Nonprofit organizations have grown tremendously in the last three decades. With this growth
has come a greater interest from the nonprofit sector in the importance of marketing …
has come a greater interest from the nonprofit sector in the importance of marketing …
An evolutionary process model of cause‐related marketing and systematic review of the empirical literature
BA Lafferty, AK Lueth, R McCafferty - Psychology & Marketing, 2016 - Wiley Online Library
Cause‐related marketing (CRM) is almost ubiquitous as brands of all price points participate
in this marketing strategy in the United States and internationally, as well. The value that …
in this marketing strategy in the United States and internationally, as well. The value that …