This focused review of the nonprofitbusiness collaboration and related corporate social
responsibility literature identifies problematic aspects of the treatment of value creation and …

In this second of a two-part focused review of the nonprofit business and corporate social
responsibility (CSR) literature, the authors present the third and fourth components of the …

In 1936, the tax law in the United States was changed to allow firms to deduct charitable
donations. In order to make deductions, however, firms needed to establish that the …

Abstract Cause-Related Marketing (CRM) is one of the most versatile activities among the
Corporate Social Responsibility (CSR) initiatives. Though CRM is extensively researched …

Purpose–The purpose of this paper is to develop a comprehensive model of high‐level
sponsorship effects that works well in both sports and cultural sponsorship contexts …

This research was conducted to assess how guilt appeals operate in soliciting charitable
donations. It was hypothesized that a sense of responsibility would enhance the …

As the nonprofit sector becomes increasingly competitive, it is critical for nonprofit service
organizations to become more brand centered and to differentiate themselves in the …

The topic of “management” and nonprofit organizations (NPOs) continues to fascinate
scholars. This paper draws on varying theoretical perspectives to explore their respective …

Nonprofit organizations have grown tremendously in the last three decades. With this growth
has come a greater interest from the nonprofit sector in the importance of marketing …

Cause‐related marketing (CRM) is almost ubiquitous as brands of all price points participate
in this marketing strategy in the United States and internationally, as well. The value that …