The shape and color of a product constitute the aesthetic and visual language that conveys
the product's quality and emotional elements. Evaluating psychological perceptions in …

Gradient colors are widely used in product design. The variation of gradient colors muting a
color as a series of steps from bright to dull creates a soft and gradual impression while also …

Sustainable design does not emphasize the safety of the ecosystem, but builds a systematic
innovation process, taking into account customer needs, environmental benefits, social …

Based on the SOR (stimulus–organism–response) model to obtain 534 survey data from the
MTurk platform, the relationship between external stimuli, psychological processes, and …

A societal and cultural shift has occurred in terms of masculinity and needs to be transferred
to gender-specific branding designs. In his research, the negotiation of masculinity and …

Packaging is a crucial part of the marketing mix and is extremely important in drawing
customers to a product. Most impulse purchases occur as a result of packaging …

The limited availability of sunscreens for the sensitive areas of the face led to the
development of sunscreens for eye contour (eye cream sunscreen) and lips (lip sunscreen) …

Background Product packaging's function has evolved from merely protective to a critical
tool for conveying brand identity and differentiation. While aesthetics was once secondary …

Food packaging color influences consumer purchase decisions. Due to evolving market and
consumer perceptions, design and packaging research must continue, notwithstanding …

A embalagem é um instrumento cada vez mais importante para atrair a atenção dos
consumidores para o produto. Sendo notória a falta de estudos da perceção do consumidor …