This paper aims at investigating the impact of celebrity endorsements with respect to their
physical attractiveness, source credibility and congruence on customers' brand perception …

Alco adalah usaha kecil menengah yang memproduksi sweater rajut. Alco mengaku tentang
sebuah peningkatan penjualan setelah melakukan endorsement kepada celebrity endorser …

Practices of using celebrities as spokespeople for commercialized products are continuously
favoured toward the effort of marketing and positioning. The popularity of celebrity …

Mobile advertising researchers have suggested that the advertising effect is caused by the
advertising features. However, research on mobile advertising effectiveness is scant. This …

최근 배달앱을 이용한 배달음식 주문이 빠르게 증가하고 있어서 향후 배달앱이 국내
배달음식시장에서 차지하는 비중은 점차 커질 것이라 예상된다. 하지만 그동안 배달앱의 …

This study investigates the influence of celebrity attractiveness on the loyalty and trust of
Generation Z women in Medan City towards skincare products. A quantitative method …

Various studies have examined the effects of SMS (eg Carroll, Barnes, and Fletcher, 2007;
Varnali, Yilmaz, and Toker, 2012). However, the effectiveness of MMS, especially those …

This research seeks to ascertain the uses and gratifications achieved by their choice to
disseminate video advertisements that they view on the internet, allowing the advertisement …

Exclusive breastfeeding for infants under six months old remains an elusive public health
goal. This study seeks to examine the relationships between communication and …

Celebrity endorsement is no more a new phenomenon in this world almost every brand is
using celebrities to endorse their products. Today Consumers are well aware of these …