Sales efforts play a crucial role in dynamic retail management and can have a significant
impact on the overall success of a retail business. The primary goal of sales efforts is to …

Purpose The objective of this research is to analyze how omnichannel consumer journey
design (OCJD) influences the online customer experience (OCE) and e-satisfaction in …

The evolving landscape of physical retailing necessitates a reevaluation of personalization
approaches to meet existing market conditions and the demands of modern customers. In …

Data sharing among the supply chain players can be an exceptionally significant factor for
the retailing industry. In this consideration, an improved retailing methodology for a dual …

Return-freight insurance (RI) and physical showroom (PS) can be a double-edged sword for
retailers, as they can help consumers reduce product mismatch and information uncertainty …

Purpose COVID-19 pandemic-related Government restrictions on the movement of people
resulted in consumers moving away from retail outlets. However, sporadic instances of an …

Building on the literature on trust and Persuasion Knowledge Theory, this study examines
the mediating role of trust in the relationship between algorithm performance expectancy …

Product returns in retail are inherently wasteful and have considerable negative
environmental impacts. Besides the monetary costs, they lead to increased transportation …

Purpose Online shoppers make product purchase decisions based on product information
shown on a retailer's website and potentially in comparison to that seen on competitors' …

Multi‐and omnichannel retailers use various marketing instruments to position themselves
as strong brands. However, we know surprisingly little about how strongly retail brand equity …