Auszug Der unverkennbare Bedeutungszuwachs der Kommunikation mit internen und
externen Bezugsgruppen (Stakeholdern) trifft in vielen Unternehmen und Agenturen auf ein …

Auszug Der unverkennbare Bedeutungszuwachs der Kommunikation mit internen und
externen Bezugsgruppen (Stakeholdern) trifft in vielen Unternehmen und Agenturen auf ein …

As PR increasingly becomes part of general management, it is ever more important that PR
professionals are well trained as leaders. But just how qualified are these professionals to …

PR professionals are expected more and more often to have formal, factual qualifications in
their specialist area. Those who want to prove themselves as communication experts can …

For some people, Public Relations used to be" that former journalist type who deals with the
media." However, the public perception of the profession has changed quite substantially …

As a lot of business subjects, the area of public relations is also becoming more and more a
subject of (general) management. And, as everybody knows, management is not only—but …

Journalism can be seen as an autonomous social system that fulfils a unique function in
society: to provide subject matter for the public discussion through its observation of society …

International corporate communication is becoming more and more important, bringing with
it increased complexity. At management level in PR agencies, however, there is very little …