This article provides a systematic overview and conceptual analysis of existing research on
brands and branding in the literature on media management. The aim is to advance …

As the world embraces the Internet for media consumption, the concept of a hybrid
newspaper—a printed newspaper with a companion Web site—is becoming more prevalent …

Medien & Kommunikationswissenschaft provides a forum for discussion of media and
communications related issues as well as for analyses of current media developments from …

Media Corporate Entrepreneurship: Page 1 Journal of Media Management and
Entrepreneurship Volume 1 • Issue 1 • January-June 2019  Copyright©2019,IGIGlobal.CopyingordistributinginprintorelectronicformswithoutwrittenpermissionofIGIGlobalisprohibited …

Advertising revenues are a major source of income for media companies such as publishing
houses. In the age of digitalisation, generating revenue in the online advertising market is an …

The newspapers are in a pressed situation of circulation decline. This is partly a
consequence of increased Internet usage, a development the papers themselves have …

An analysis of newspaper industries in their national contexts exhibits strategic clusters of
similar challenges, imposed by digital transformation and socio-economic change. While …

In Zeiten des Wandels und großer Unsicherheit ist es für Medienunternehmen von
existenzieller Bedeutung, sich über die Erfolgsfaktoren ihrer Angebote im Klaren zu sein …

Five biennial surveys from 2005 to 2013 reveal a high degree of stability in Norwegian
newspaper executives' attitudes towards digital media, despite a high turnover in the …

Abstract Since the Frankfurter Rundschau, a regional daily newspaper based in
Frankfurt/Main with two regional and one nationwide issues, has recently gone bankrupt …