Role of brand experience, brand trust and brand love in assessing brand loyalty: a study of fashion jewellery brands among women
Building strong brands become an imperative part of almost every firm and jewellery firms
are not an exception to this. This present paper is an attempt to assess the mediating role of …
are not an exception to this. This present paper is an attempt to assess the mediating role of …
Social media marketing and restaurant purchase intention: do online brand community identification and gender matter?
B Ibrahim - International Journal of Internet Marketing and …, 2023 - inderscienceonline.com
Social media marketing (SMM) creates diverse content via social network sites to promote
different products, services, information and ideas. This study is built on the stimulus …
different products, services, information and ideas. This study is built on the stimulus …
Unlocking Purchase Intention: The Role of Value, Brand Awareness, and e-WOM in the Café Industry
I Nuryanto, R Panjaitan - Jesya (Jurnal Ekonomi dan …, 2025 - stiealwashliyahsibolga.ac.id
This study aims to empirically investigate the impact of café-relevant values (CRV) and
brand awareness (BA) on electronic word-of-mouth (e-WOM) and purchase intention (PI) …
brand awareness (BA) on electronic word-of-mouth (e-WOM) and purchase intention (PI) …
Innovation from virtual brand community members may only be virtually effective
PG Barretta, AF Fırat - International Journal of Internet …, 2022 - inderscienceonline.com
This study measures how effective crowdsourcing innovation from a virtual brand community
(VBC) is for promoting brand attachment of members and non-members of that VBC …
(VBC) is for promoting brand attachment of members and non-members of that VBC …