This review expands our insight into the ways the required adaptation to digital channels
caused by COVID-19 has affected the creation of brand equity through social media …

This article reports a scoping review of emerging research on COVID-19 health
communication. We reviewed and analyzed 206 articles published in 40 peer-reviewed …

During a tumultuous period marked by a global pandemic, forced lockdowns, and
educational institutions going 'digital by default', TikTok has emerged as a key platform for …

Purpose Consumers are increasingly spending more time on social media platforms to cope
with anxiety and loneliness resulting from the recent pandemic. The extraordinary times …

Community engagement for disaster risk reduction has become central to participatory
emergency management. In neoliberal contexts, publics are increasingly portrayed as …

Influencer marketing is an increasingly significant research topic, but there is a research gap
when it comes to utilizing data from social media influencers' online community to identify …

In today's dynamic marketing landscape, brands are increasingly leveraging social media
influencers (SMIs) as a potent strategy to foster consumer engagement. However, despite …

Understanding the reception of public health messages in public-facing communications is
of key importance to health agencies in managing crises, pandemics, and other health …

This study explores the dissemination potential of a COVID-19 message embedded in a
sponsored social media post. The moderating role of prior parasocial interaction and …

As COVID-19 spreads throughout the world without a straightforward treatment or
widespread vaccine coverage in the near future, mathematical models of disease spread …