This chapter explains how recent phenomena, such as the pandemic and the diffusion of
teleworking, have speeded up the adoption of quite a few technological innovations. Among …

Purpose The purpose of this paper is aimed to examine natives' Fervid Attachment to
religious rites, as a part of cultural heritage, in its extrinsic (sense of belonging, rituality) and …

Disruptive shifts in the current environment are engendering uncertainty, radically changing
market relationships and consumers' priorities. This challenging-the-boundaries article …

Purpose The main purpose of this research is to evaluate Gluttony's role in consumers'
compulsive buying behaviour. Specifically, the authors want to identify the main …

In Chap. 3, we outlined the general idea advanced in this book whereby in contrast with
prevalent research studies suggesting that consumers mostly associate luxury with …

This chapter suggests the notion that, in addition to materialism (ie, the individuals' tendency
to appreciate material possessions more than spiritual values), status consumption …

This article aims to develop a scale for measuring political hypocrisy (conceptualized as the
inconsistency between values publicly expressed by politicians and the behavior they …

ABSTRACT A partire dal costrutto dell'Attaccamento Fervido ai brand proposto dalla
letteratura, questo studio ha l'obiettivo di individuare su quali caratteristiche autentiche dei …