Implementing Sustainable Development Goals (SDGs) and increasing environmental issues
provokes changes in consumers' and stakeholders' behavior. Thus, stakeholders try to …

Purpose This study examines the relationship between place branding and economic
growth, addressing the gap in literature that directly links the two. Recognising the …

This study aims to analyze city branding in tourist areas, with the variables being studied city
brand attractiveness, tourism experience, city brand attitude, and city brand equity in tourism …

The success of small, medium, and micro enterprises (SMMEs) is especially important for
increasing employment and economic growth that is sustainable in developing nations …

In this paper, the research discussed analyzes the tourism experience in Indonesia, this
study aims to explore the factors influencing the experience of city branding. The empirical …

The inquiry investigates small and medium-sized enterprises'(SMEs) and
microenterprises'(MEs) client satisfaction with student-run marketing agencies'(SRMAs) …

Tourism is one of the areas that is badly affected by the Covid-19 pandemic and this
includes culinary tourism. However, shifts in culinary preference during the pandemic also …

As cities around the world increasingly embrace branding as a means of promoting
economic growth and attracting investment, there has been a growing tension between the …

O conceito da Rede de Cidades Criativas da Organização das Nações Unidas para a
Educação, Ciência e a Cultura (UNESCO) tem sido foco de algumas investigações e surge …

The public-private partnership is the paramount approach in creating trust in public sector
management and innovation development in public service. The role of public-private …