Does self-control express or suppress our true selves? This article reviews the emerging
body of literature on the effect of self-control on authentic self-expression from the actors'(self …

Highlights•The joy of indulgence could be dampened by goal-conflicting thoughts.•This
causes uneasy tension and stress during indulgence that manifest as guilt.•Indulgence can …

Prior research has established a link between lacking control over one's life, the resulting
stress, and the maladaptive outcome of eating disorders. However, such research has left …

Today, consumers expect companies to be socially responsible. However, the literature is
undecided about the effects of communicating one's corporate social responsibility activities …

Existing research has shown that a belief in karma may negatively affect luxury consumption
because people may avoid “sinful” consumption of expensive products as a result of karmic …

Psychological distance is pervasive in consumers' minds and affects their hedonic
consumption patterns. However, the literature regarding the effects of psychological distance …

The ability to cope with social identity threats is a crucial consumer capacity. But are all
coping methods equally beneficial? Our work examines two dominant coping strategies …

A tourist's journey is often shaped by the pursuit of diverse and sometimes conflicting goals.
In this study, we investigate how tourists handle conflicting goals during their travels …

Marketing researchers have extensively studied the causal influence of emotional state on
food consumption. The present study offers a comprehensive systematic review of 111 …

Facing the fact of declining sales of firms, promotions serve as an important tool to facilitate
short‐term sales. Yet, marketers still face the question of promotion effectiveness based on …