Research question Previous research on service quality in spectator sport has provided
mixed results on its measurement and influence on spectators' outcomes. This study …

Tourism marketing scholars have recently focused on the experiential development of
services. As a sensory tool, music has not been exhaustively approached from a …

Event Studies is the only book devoted to developing knowledge and theory about planned
events. It focuses on event planning and management, outcomes, the experience of events …

Managing Major Sports Events: Theory and Practice is a complete introduction to the
principles and practical skills that underpin the running and hosting of major sports events …

In light of the recent developments in marketing theory, namely service-dominant logic and
value co-creation, the development of customer satisfaction and customer loyalty deserves …

The goal of this study was to examine the relationship between spectators' emotions,
satisfaction, and behavioural intentions at football games. A survey was conducted among …

The purpose of this study was to examine the relationship between volunteer management
and volunteers' intention to continue participating, based on the environmental psychology …

This article reports the findings of an investigation into the atmosphere in stadiums during
live team sports. Experiencing this special atmosphere represents an essential part of the …

This study examines the comparative effects of physical and social atmospherics in a
hedonic service context. This article focuses on other customers as the social factors in the …

The purpose of this study was to assess brand equity in professional soccer teams. Through
a preliminary analysis and further adaptation of the Spectator-Based Brand Equity (SBBE) …