This chapter reviews the theoretical and empirical literature on the concept of credibility and
its areas of application relevant to information science and technology, encompassing …

This chapter reviews research on consumer psychology with emphasis on the topics of
categorization, inferences, affect, and persuasion. The chapter reviews theory-based …

This study examined the influence of consumer's brand familiarity and the information quality
of social media content on their involvement with a brand on the brand's social media pages …

This article presents a consumer-psychology model of brands that integrates empirical
studies and individual constructs (such as brand categorization, brand affect, brand …

Retailers recognize that greater understanding of customers can enhance customer
satisfaction and retail performance. This article seeks to enrich this understanding by …

Consumers want to be happy, and marketers are increasingly trying to appeal to consumers'
pursuit of happiness. However, the results of six studies reveal that what happiness means …

In the intervening years since publication of the chapter “A ect and Consumer
Behavior”(Cohen & Areni, 1991) in the Handbook of Consumer Behavior (Kassarjian & …

This article describes a dual-system model of consumer behavior. This model is based on
the assumption that all human behaviors are a joint function of reflective and impulsive …

Etailers have been losing market share to brick and mortar retailers that also sell products
online. Two related studies investigate means by which etailers can convey trustworthiness …

Written by one of the foremost authorities in social cognition, Social Comprehension and
Judgment examines how people process information encountered in their everyday lives. In …