Purpose The purpose of this study is two-fold. First is to explore the role of some customer
personality traits in explaining customer satisfaction in mobile services. Second is to explore …

As an emergent variant of digital and smart services, proactive services (PAS) do not wait for
customers to make the first move, but proactively participate in customers' lives and make …

The objective of this study is to assess the impact of personality factors on consumer buying
behavior towards textile materials in South Eastern Nigeria. Five personality factors of social …

Drawing on the theory of dogmatism and personality traits, this research examines the
consumers' shopping behavior and intentions. We propose a model, which incorporates the …

Consumer psychology, consumer experience, consumer satisfaction, and organizational
performance constitute domains that exert a direct or indirect influence on a company's …

Personality characteristics influence individuals' perceptions, evaluations, and behaviors
toward external stimuli. This study aims to investigate the influence of the extroversion …

Providing customer support through social media channels is gaining popularity. In such a
context, predicting customer satisfaction in an early stage of a service conversation is …

Air travelers' satisfaction with current airline options may have different effects on their
decisions. We analyzed air passengers' demands for international round-trip flights using an …

Purpose: The purpose of this study is to gain knowledge about how factors of trust–similarity,
familiarity, credibility–in influencers have an impact on the purchasing intention. The authors …

We propose and test the proposition that innate personality differences in trait affect explain
significant variance in student satisfaction. Using three standard measures of trait affect and …