This study aimed to systematically review and categorize studies on consumer behavior
based on theory of planned behavior (TPB), its core constructs, or extensions, and to provide …

Purpose: Consumers have unique behaviors that are classified based on their interests and
considerations before buying. They are predicted will change due to the pandemic of COVID …

In recent years, there has been a growing concern about the environmental impacts of
consumers' behaviour. As this environmental awareness increases, consumers tend to focus …

Current research evaluates the mediating role of attitude toward the green brand and the
moderating effect of green trust for the relationship of green brand positioning and green …

Environmental degradation and the rising popularity of healthy, sustainable diets have
increased public awareness of the importance of plant-based food (PBF). This creates …

Tujuan dari penelitian ini adalah untuk mengetahui apakah ada pengaruh antara produk
hijau yang telah dibuat oleh perusahaan pada keputusan untuk membeli produk hijau di …

Purpose The purpose of this study is to examine the contribution of environmental
knowledge and environmental sensitivity on the green purchasing intention of Bangladeshi …

ABSTRACT A single theory cannot adequately resolve the research gap exists in green
hotel literature concerning consumer attitude and behavior in determining whether social …

Environmental sustainability importance increases, the environmental degradation problems
attract the discussions around the world concerning many areas of life, consumption and …

Purpose This study aims to assess young customers' repurchasing intentions toward green
plastic products by incorporating green trust model into green purchase intention model. It …