However, in the business world, it is not enough to be in this position, we have to be
competitive and number one, and one way to win the competition is to improve service …

Defines quality as fitness for use. This definition emphasizes the orientation towards fulfilling
customer expectations, quality is a measure to assess that a good or service has the desired …

Because services are intangible, it is difficult to evaluate the quality of the service so
consumers must consume the service first, who can then assess the quality of a service …

There are several factors that can influence consumer satisfaction, namely service quality
and product quality. Service quality is an effort to fulfill consumer needs and desires as well …

Abstract Service quality is the best matrix for evaluating consumer satisfaction in comparison
between expectations and perceptions of service. It is impossible to produce quality …

The existence of very busy peak periods is a problem in itself for service marketing. During
peak periods, it is possible that the services provided by producers are very minimal, for …

Abstract Service is an activity or benefit that one person can offer to another which is
essentially intangible and does not result in ownership of anything. Service is an intangible …

The existence of very busy peak periods is a problem in itself for service marketing. Service
quality is the best matrix for evaluating consumer satisfaction in comparison between …

Services in general are intangible and cannot be fully owned by consumers. Service quality
is the best matrix for evaluating consumer satisfaction in comparison between expectations …

Services in general are intangible and cannot be fully owned by consumers. Consumers pay
in return for the convenience, service and satisfaction they receive from the service, not for …