The effect of digital marketing adoption on SMEs sustainable growth: Empirical evidence from Ghana

E Bruce, Z Shurong, D Ying, M Yaqi, J Amoah… - Sustainability, 2023 - mdpi.com
Online presence is fast becoming a marketing hub for contemporary businesses. Often
known as digital marketing, the phenomenon offers several opportunities to businesses …

Retailing mobile app usefulness: Customer perception of performance, trust and tension free

SA Olaleye, J Salo, IT Sanusi… - International Journal of E …, 2018 - igi-global.com
Despite the huge leap of mobile apps, there are limited empirical studies that focus on the
relationship between customer perception of performance expectation, trust, tension free …

[PDF][PDF] Application of graph theory and matrix approach as decision analysis tool for smartphone selection

S Bakar, N Harish, A Kahartini, S Agos, H Nasir… - ASM Sci. J, 2019 - researchgate.net
Nowadays, there are various types of smartphones in the market offered to the customers
with advanced applications, various types of design and features. All of these criteria …

Efektivitas webinar dalam menumbuhkan minat wirausaha berbasis pangan lokal dengan pendekatan Theory of Planned Behavior

K Komariah, F Rahmawati, R Restiana - Home Economics Journal, 2022 - journal.uny.ac.id
Minat berwirausaha terhadap pangan lokal harus diupayakan dengan berbagai cara
termasuk melalui kegiatan webinar. Kegiatan webinar sudah banyak sekali dilakukan …

EXPLORING FACTORS INFLUENCING ADOPTION AND USAGE OF PRIVACY-ENHANCING TOOLS AMONG SMARTPHONE USERS

RV Mudduluru - 2024 - hammer.purdue.edu
In this era of digital surveillance and data breaches, it is important to understand how users
protect their smartphone privacy. There needs to be more detailed information regarding the …

The impact of user control and transparency in app design on privacy concerns and behavior of mobile app users

AM Alawajy - 2021 - search.proquest.com
Mobile apps have unprecedented access to sensitive personal information. The increasing
commodification of mobile-user data motivates us to explore the vital role of app developers …

Kuluttajan vaihtokäyttäytymistä estävät tekijät älypuhelinekosysteemissä

J Arvio - 2018 - jyx.jyu.fi
Älypuhelimet ovat viimeisempien vuosien aikana yleistyneet hurjaa vauhtia, jolloin niistä on
myös tullut oleellinen osa jokapäiväistä elämäämme. Tällöin yhä useampi kuluttaja ei enää …

[PDF][PDF] International Journal of Business Society

AA Alsikkah, HAS Alabbasi, MAY Saeed, ASM Alnaser - academia.edu
Since the beginning of the new millennium mobile phones have experienced an explosive
career, managing to get into people's lives, quickly becoming an accessory that is practically …