People worldwide are largely engaged and attached with the web 2.0 technology and Social
media platforms. By the same token, businesses start looking at such technologies as …

During the last decade, research on new technologies such as virtual reality and augmented
reality in the context of marketing has gained notable attention from the marketing …

Purpose In spite of the increasing organic and interactive marketing activities over social
media, a general understanding of the source credibility of voluntary user-generated content …

The aim of this research is to synthesise findings from existing studies on the characteristics
of source credibility of electronic word of mouth (eWOM) communications in a single model …

News—real or fake—is now abundant on social media. News posts on social media focus
users' attention on the headlines, but does it matter who wrote the article? We investigate …

As a remedy against fake news on social media, we examine the effectiveness of three
different mechanisms for source ratings that can be applied to articles when they are initially …

Fake news has trumped up attention across cultures from the United States Elections to the
Arab Spring. While political marketers have long used the language of fear and persuasion …

In this paper, we examine which content characteristics lead to increased sharing of political
information on social media, and which role political ideology has in user sharing behavior …

Purpose Today, consumers play an active role in creating, generating and distributing the
electronic word of mouth (eWOM) independent of marketers. Customer acquisition through …

This paper investigates the antecedents and consequences of electronic word of mouth
(eWOM) credibility using a meta-analysis technique. The extant literature provides …