I define “sensory marketing” as “marketing that engages the consumers' senses and affects
their perception, judgment and behavior.” From a managerial perspective, sensory …

Although referred to in passing in several places, there have been few attempts to specify
the functions of the human olfactory system. This article presents an initial effort at identifying …

We critically review the cognitive literature on olfactory memory and identify the similarities
and differences between odor memory and visual-verbal memory. We then analyze this …

Behavior, neuropsychology, and neuroimaging suggest that episodic memories are
constructed from interactions among the following basic systems: vision, audition, olfaction …

Drawing on a modern neurocognitive framework, this full-color textbook introduces the entire
field of cognition through an engaging narrative. Emphasizing the common neural …

The Proust phenomenon is an enduring piece of folk wisdom that asserts that odors are
particularly powerful autobiographical memory cues. We provide a more formal exposition of …

The Perception of Odors presents concisely and clearly some of the important aspects in the
study of olfaction such as perception, human pheromones, and odor pollution. The book …

Written by a neurobiologist and a psychologist, this volume presents a new theory of
olfactory perception. Drawing on research in neuroscience, physiology, and ethology …

How the human brain processes the perception, discrimination, and recognition of odors has
not been systematically explored. Cerebral activations were therefore studied with PET …

Three experiments with a total of 113 college students showed that, in a paired-associate
paradigm using odors as stimuli and pictures for multiple-choice responses, the 1st of 2 …