Abstract In March 2022, Google announced that their flagship Universal Analytics (UA)
platform would stop processing new website sessions on July 1, 2023 (Ketchum). Even …

Purpose This study aims to determine the effect of Islamic branding, experiential marketing
and word of mouth on college decisions and to find marketing strategies through …

This paper analyzes the impact of the Problem-Based Learning (PBL) methodology, a
teaching method that involves working with real-world problems and developing skills for …

Teamwork skills are an important part of business school curriculum typically taught using
project-based experiential methods. This paper presents best practices for teaching …

As consumer's consumption of digital media and usage of social media platforms continues
to grow, businesses have been searching for new ways to track, analyze, and measure this …

Academic leaders all over the world are encouraging the use of active methodologies in
teaching, especially in higher education. The reason for this is that social changes are …

This article presents a project that uses a business context to introduce students to a
multiphase approach to analytics while relying primarily on an introductory Excel course for …

The demand for qualified analytics professionals remains high with forecasts showing a
continued need over the next few years. While this demand necessitates instruction in …

There is an increasing demand to introduce Introductory Business Analytics (IBA) courses
into undergraduate business education. Many real‐world business contexts require …

In the spring of 2020, universities worldwide closed their campuses and transitioned their
face‐to‐face courses to remote teaching with educational technologies due to the COVID …