Going digital? The impact of social media marketing on retail website traffic, orders and sales
Given the rapid proliferation of digital technology, social media has become a key digital
marketing strategy to promote business products, with the ultimate aim of maximising profits …
marketing strategy to promote business products, with the ultimate aim of maximising profits …
COVID-19 and retail: The catalyst for e-commerce in Belgium?
Since the turn of the century especially small, local retailers struggle with the advent of e-
commerce. It is hence no surprise that the retail sector is one of the hardest-hit sectors in the …
commerce. It is hence no surprise that the retail sector is one of the hardest-hit sectors in the …
[HTML][HTML] Digital marketing activities by Dutch place management partnerships: A resource-based view
D Hagen, A Risselada, B Spierings, JWJ Weltevreden… - Cities, 2022 - Elsevier
In most shopping areas, there are place management partnerships (PMPs) that aim to
increase the competitiveness of the area. Collective digital marketing activities, such as the …
increase the competitiveness of the area. Collective digital marketing activities, such as the …
The digitalisation of consumption and its geographies
C Liu - Geography Compass, 2023 - Wiley Online Library
As consumer cultures become increasingly digital and the digital/data has become more
commodified, geographers have turned their attention to researching the ways in which …
commodified, geographers have turned their attention to researching the ways in which …
The impact of the COVID-19 pandemic on retail in city centres
YS Lashgari, S Shahab - Sustainability, 2022 - mdpi.com
Over the past few decades, city centres and their retail spaces have undergone significant
changes and have struggled to remain economically viable. The COVID-19 pandemic and …
changes and have struggled to remain economically viable. The COVID-19 pandemic and …
Building a “reservoir of social resilience:” a strategy for social infrastructure regeneration in shrinking cities based on social network analysis
Northeast China is generally experiencing a shrinkage phenomenon similar to that in other
old industrial regions worldwide. Large-scale growth-oriented regeneration programs by the …
old industrial regions worldwide. Large-scale growth-oriented regeneration programs by the …
Public policy for sustainability and retail resilience in Lisbon City Center
T Barata-Salgueiro, P Guimarães - Sustainability, 2020 - mdpi.com
International organizations, public authorities and researchers have increasingly been
concerned with urban resilience and sustainability. We focus on the triangle retail, urban …
concerned with urban resilience and sustainability. We focus on the triangle retail, urban …
Agent models of customer journeys on retail high streets
PM Torrens - Journal of Economic Interaction and Coordination, 2023 - Springer
In this review paper, we aim to make the case that a concept from retail analytics and
marketing—the customer journey—can provide promising new frameworks and support for …
marketing—the customer journey—can provide promising new frameworks and support for …
[HTML][HTML] Reurbanisation and suburbia in Northwest Europe: A comparative perspective on spatial trends and policy approaches
Following decades of urban decline in many European cities, there is now an abundant
literature identifying a process of reurbanisation, which has now also reached many …
literature identifying a process of reurbanisation, which has now also reached many …
Revealing the heterogeneity of social capital in shrinking cities from a social infrastructure perspective: Evidence from Hegang, China
Population loss and heterogeneous physical-spatial decline have created variability in the
urban shrinkage process as well as socio-spatial differentiation. Social infrastructure and the …
urban shrinkage process as well as socio-spatial differentiation. Social infrastructure and the …