[HTML][HTML] Cause-related marketing: a systematic review of the literature

HY Bhatti, MM Galan-Ladero… - International Review on …, 2023 - Springer
Abstract Cause-Related Marketing (CRM) is one of the most versatile activities among the
Corporate Social Responsibility (CSR) initiatives. Though CRM is extensively researched …

Fifteen years of the Social Responsibility Journal: a retrospective using bibliometric analysis

S Kumar, N Pandey, J Kaur - Social Responsibility Journal, 2023 - emerald.com
Purpose The Social Responsibility Journal (SRJ) celebrates 15 years of publication in 2019.
The purpose of this study is to map the development in the publication, citation and themes …

[图书][B] Routledge handbook of social and sustainable finance

OM Lehner - 2016 - api.taylorfrancis.com
Routledge Handbook of Social and Sustainable Finance brings together an international
cast of leading authorities to map out and display the disparate voices, traditions and …

Exploring the concept of strategic corporate social responsibility for an integrated perspective

S Sekhar Bhattacharyya - European Business Review, 2010 - emerald.com
Purpose–The purpose of this paper is to propose a set of screens which would filter in the
corporate social responsibility (CSR) programs that make business sense for a firm and …

Corporate social responsibility strategy and economic business value of multinational companies in emerging economies: The mediating role of corporate reputation

JB Abugre, A Anlesinya - Business Strategy & Development, 2020 - Wiley Online Library
Corporate social responsibility (CSR) and business value of multinational corporations are
significantly tied to corporate reputation. In this work, we investigated the mediating …

An empirical exploration of the role of strategic and responsive corporate social responsibility in the adoption of different Green IT strategies

A Bohas, N Poussing - Journal of cleaner Production, 2016 - Elsevier
There are few studies of the impact of firms' voluntary measures in terms of the determinants
of environmental change. This paper aims to address this gap by examining the role played …

Environmentally sustainable or economically sustainable? The effect of Chinese manufacturing firms' corporate sustainable strategy on their green performances

MX Yang, J Li, IY Yu, KJ Zeng… - Business Strategy and …, 2019 - Wiley Online Library
Environmentally and economically sustainable strategies are predicted to influence the
public perception of a firm's green performance in terms of environmental protection as well …

Firm performance and corporate social responsibility: spatial context and effect mechanism

J Gu - Sage Open, 2023 - journals.sagepub.com
This study investigates the effect of firm performance on corporate social responsibility
(CSR) in a specific spatial context. The results for a sample of 1,557 listed companies in …

Inducing corporate social responsibility: should investors reward the responsible or punish the irresponsible?

TB Mackey, A Mackey, LJ Christensen… - Journal of Business …, 2022 - Springer
Investors with a pro-social or sustainability agenda increasingly attempt to influence firm
managers to adopt socially responsible behavior, either through positive/reward tactics or …

[HTML][HTML] What drives organizational agility in energy sector companies? The role of strategic CSR initiatives and the dimensions of proactive CSR

A Chwiłkowska-Kubala, S Cyfert, K Malewska… - Sustainable Futures, 2023 - Elsevier
The speed of global changes, which are forcing energy companies to take proactive
initiatives so as to take advantage of market opportunities, increase the importance of …