The paradigm shift towards omnichannel approaches represents an ongoing fundamental
change and a key metamorphic process taking place within the fields of retail marketing and …

Purpose This study aims to investigate customers' personal innovativeness (PI) as an
influencing factor of omni-channel customer experience throughout pre-purchase, purchase …

The retailing industry worldwide is transitioning from multi-channel retailing to omni channel
retailing. In contrast to multi-channel retailing which provides offerings through different and …

The primary purpose of this study is to develop a comprehensive understanding of tourist
perceived destination innovativeness (TPDI) and to assess its impacts on tourist experience …

À medida que as transações em lojas on-line se tornam cada vez mais prevalentes, observa-
se um interesse crescente por parte das empresas em entender como os consumidores …