The aim of this study is to explore the contemporary digital marketing strategies and tools
and the role played by these in various marketing activities or areas. The study also explores …

As a result of the advanced technological development, the businesses operations have
been involved within modern marketing activities to promote their products and services …

The purpose of this study is to explore the marketing strategies for the introduction of
Beacons technology applications (BLE) technology in businesses and how it can convert …

This study aims to investigate the effect of digital marketing, social media marketing and
electronic word-of-mouth EWOM, on the purchase intention with moderating effect of brand …

Abstract The Smart City is the most complete and covered framework that meets the need of
different project facets related to the smart city. It allows the cities to use the urban network …

In order to sustain business operations during the COVID-19 pandemic, nearly all industries
have to adopt online technology and social media marketing activities (SMMAs). Globally …

The main objective of this study was to explore the relationship of social media marketing
and purchase intention among consumers in Kosovo as a transition economy. The study …

The outbreak of the famous Corona Virus in the world at the end of the year 2019 has
triggered the world to bring major changes to the everyday walks of life. This virus entered …

As it derives from information technology, the internet revolution, and their consequences for
business operations, social networking has received wide research interest. Therefore, this …

This study aimed to identify the impact of electronic marketing on customer satisfaction of the
insurance companies in Jordan, the researchers relied on the quantitative approach by the …