Purpose The purpose of this paper is to explore the effect of the product attribute beliefs of
ready-to-drink (RTD) coffee beverages (ie content sensory, packaging and branding, and …

A growing demand for convenient and ready‐to‐eat products has increased poultry
processors' interest in developing consumer‐oriented value‐added chicken products. In this …

In order to sustain the fast‐expanding beer industry, companies need to attract new female
consumers. The main objective of this study was to identify the extrinsic and intrinsic …

Recently, alternative grains (millet, quinoa, sorghum) have been used to produce several
food products common to North Americans. The objective of this study was to identify the …

In the last two decades, the Nova Scotia wine industry has rapidly grown from 1 winery to 20
wineries. Recent market research suggests that most Nova Scotia wine consumers are not …

This study on the utilitarian values and hedonic values for women coffee lovers, aims to
analyze the role of product attributes to the utilitarian values and hedonic values in shaping …

The main purpose of this study is to determine the factors influencing repurchase intention of
coffee-mixed products in Myanmar. Content sensory attribute beliefs, and packaging and …

This paper examines Italian consumer acceptance of nanotechnology applications in wine
production, surveying wine consumers from the Abruzzo Region. Conjoint and post-hoc …

The borders between food and beverage, pharmaceutical and consumer healthcare
industries have become increasingly blurred concurrent to the development of 'radically …

This research aims to examine the effect of product quality, electronic word of mouth (e-
WOM), and brand image on consumer satisfaction, as well as the influence of product …