Purpose This research aims to comprehend the factors that impact the emerging inclination
of consumers toward mobile finance technology (fintech) services over banking institutions …

Digital innovation is redefining industries and changing the way businesses function.
Digitisation and innovative technologies are creating unprecedented disruption in the …

Platform thinking involves creating an ecosystem that enables different participants to
interact and co-create value. This mindset shift moves away from the traditional linear value …

One of the integrated e-commerce models is online ticket selling. Many travel agents sell
travel tickets for national or international destinations online through websites; one of them is …

This study examines how the Kano Model can enhance business strategies beyond product
development. Current research explores how customer preferences, with the Kano Model …

Public transportation has a great potential in the transmission of Covid-19. For this reason, it
is necessary to have good transportation services that can provide comfort and safety to …

This chapter talks about the process of idea generation for content marketing. It discusses
how content marketers generate creative ideas and introduces theories and concepts about …

The study of user experience in the Russian mobile banking market is becoming important
in the face of new restrictions for companies. Customer evaluation of interactions in apps is …

Dünyada sağlık turizmi kendine özgü turizm çeşitlerini içerisinde barındıran çatı kavram
olarak gelişmiştir. Geçmişte “en iyi tedavi” arayışı ile insanlar gelişmiş ülkelere seyahat …

Technology has become commonplace nowadays. Every industry wants to deploy new
technology to improve productivity and customer service. Every company prioritises …