This article presents the first narrative analysis of the areas of research that have developed
within the destination marketing field since its commencement in 1973. Given the broad …

The analysis of destination image is relatively recent. However, in almost three decades
since the first studies emerged, the topic has become one of the most popular in the tourism …

Over the past decades there has been a sustained interest in country image and destination
image constructs in two primary streams of literature, including international marketing and …

This study investigates the effects of cognitive destination image shaped by media during
the COVID-19 pandemic on willingness to support and post-pandemic travel intention …

Tourism destination brand equity, brand authenticity and revisit intention: the mediating role of
tourist satisfaction and the moderating role of destination familiarity | Emerald Insight Books …

Tourism research has yet to confirm whether an integrated destination image model is
applicable in predicting the overall destination image and behavioral intentions of local …

This study examines the perceived and projected online destination images (DI) manifested
in tourist-generated content (TGC) and national tourism organisation (NTO) generated …

In a highly competitive market, marketing staff are always looking for solutions to strengthen
what can be called their destination values (unique place, services, and human resources …

Tourists' perceptions of destination image, perceived value, tourist satisfaction and loyalty
are vital for successful destination marketing. The literature on travel and tourism reveals an …

This paper sheds light on ways travellers' rating patterns in the hotel review website
TripAdvisor differ between independent and chain hotels. To delve deeper, travellers were …