The increased usage of social media forced the brands to integrate social media in their
marketing communication channel, as it becomes the need of the hour, as it determines …

Purpose Despite decades of scientific and practical experience in the field of integrated
marketing communication (IMC), little is known about the role of IMC in the era of new …

ABSTRAKMaksud dilakukannya penelitian ini adalah untuk mengetahui sampai sejauh
mana produk, distribusi, digital marketing berpengaruh terhadap minat beli produk UMKM …

Integrated marketing communication (IMC) has attracted the interest of marketing and
management scholars since it was first introduced. A theoretical debate on definitional and …

A large numbers of studies have supported the crucial role of brand love in consumer–brand
relationships; however, research that examines fashion brand love and its relationship with …

The expert's study about integrated marketing communications for promotion and sales
strategies ineffective business activities is the main objective of this study. We address the …

Çevre konusunda artan kaygılar ve hassasiyet son yıllarda sürdürülebilir tüketim kavramının
uygulamada ve akademik alanda sıkça ele alınan bir konu olmasına yol açmıştır. Konu farklı …

The online fashion industry faces competent competition, while brand love has become the
key to winning a competitive advantage. Thus, brand love has become an interesting …

Differently from traditional marketing communication, digital marketing communication is
characterized to facilitate efficiently communication between businesses and consumers …

Abstract Integrated Marketing Communication is one of the new generation marketing
approaches used by companies to focus their efforts more on acquiring, maintaining and …