The influence of eWOM. Analyzing its characteristics and consequences, and future research lines
K Akdim - Spanish Journal of Marketing-ESIC, 2021 - emerald.com
Purpose This study, first, reviews the existing literature on electronic word-of-mouth (eWOM)
and, using communication theory, examines its impact on its readers' decision-making …
and, using communication theory, examines its impact on its readers' decision-making …
“Do we believe in TripAdvisor?” Examining credibility perceptions and online travelers' attitude toward using user-generated content
Recent press reports and complaints by hoteliers have called into question the credibility of
travel-related user-generated content (UGC). Yet our understanding of the role of credibility …
travel-related user-generated content (UGC). Yet our understanding of the role of credibility …
Destination marketing: The use of technology since the millennium
SCH Li, P Robinson, A Oriade - Journal of destination marketing & …, 2017 - Elsevier
This editorial presents an overview of studies contained in this special issue. Recognising
that destination management and marketing remains a key field of academic study and as …
that destination management and marketing remains a key field of academic study and as …
The trustworthiness of online channels for experience-and goal-directed search tasks
A Dickinger - Journal of Travel Research, 2011 - journals.sagepub.com
Travelers have used the Internet as an information channel for years and more recently also
started to produce content themselves. With an abundance of information channels …
started to produce content themselves. With an abundance of information channels …
How COVID-19 impacts travel-health information seeking and tourists' travel intentions: A protection motivation theory-based model
A Alhemimah - Journal of Destination Marketing & Management, 2023 - Elsevier
This study investigates health-information seeking influences on tourists' travel intentions
during and after the COVID-19 pandemic, in the context of online information. An integrative …
during and after the COVID-19 pandemic, in the context of online information. An integrative …
Website design in tourism and hospitality: A multilevel review
Synthesizing and integrating the works of 78 journal articles on the effect of website design
on consumers, this study reconceptualizes and redefines five design features constituting …
on consumers, this study reconceptualizes and redefines five design features constituting …
Dual-route communication of destination websites
LR Tang, SS Jang, A Morrison - Tourism management, 2012 - Elsevier
To understand the communication route of destination websites, this study employed the
elaboration likelihood model (ELM) which is a dual-route, multi-process model of persuasive …
elaboration likelihood model (ELM) which is a dual-route, multi-process model of persuasive …
Engaging destination stakeholders in the digital era: The best practice of Italian regional DMOs
M Trunfio, M Della Lucia - Journal of Hospitality & Tourism …, 2019 - journals.sagepub.com
This article examines the underinvestigated topic of how destination marketing
organizations (DMOs) engage stakeholders in destination management and marketing …
organizations (DMOs) engage stakeholders in destination management and marketing …
Exploring tourists' cultural experiences in Naples through online reviews
MI Simeon, P Buonincontri, F Cinquegrani… - Journal of Hospitality …, 2017 - emerald.com
Purpose This paper aims to analyse online reviews to explore the experiences of tourists
related to cultural attractions. Furthermore, the study identifies similarities and differences …
related to cultural attractions. Furthermore, the study identifies similarities and differences …
# sponsored–Influencer Marketing on Instagram: An Analysis of the Effects of Sponsorship Disclosure, Product Placement, Type of Influencer and their Interplay on …
NL Ewers - 2017 - essay.utwente.nl
Influencer marketing on Instagram is a relatively new marketing strategy with which
marketers try to reach out to their target group through so called influencers. Often these …
marketers try to reach out to their target group through so called influencers. Often these …