Exercising can be an activity to maintain human health. Adidas is a company providing
sports equipment and accessories with high quality located in more than 100 countries …

Today's sportswear industry is flourishing in India. International brands are entering into the
market and people are purchasing different brands of sportswear which results in increment …

Brand loyalty creates long term relationship between customer and brand. As a sportswear
brand, to adopt a general customer loyalty to a brand, quality of the product and price are the …

Introduction: Selling goods attributed to the clubs is one of the ways in which sports
organizations increase their income. So, the purpose of this study was to identify the factors …

The history of branding in Iran dates back to a few decades and its importance has recently
been recognized by businessmen. The present study aims to add to the scientific aspect of …

هدف از پژوهش حاضر، طراحی مدل سردرگمی مشتریان در انتخاب تجهیزات ورزشی پیرو بود. این
پژوهش توصیفی، کاربردی و مبتنی بر مدلسازی معادلات ساختاری اجرا شد. جامعۀ آماری پژوهش را …‎

The aim of the present study was to design a customer confusion model over selecting
follower sport equipment. This study was descriptive, applied and based on structural …

The development of badminton sport is increasingly popular and become a consumer
lifestyle in playing badminton among the people of Indonesia. In playing badminton …

The sports brands and sports product market is an ever growing industry that generates
billions of dollars yearly. Sports marketers have constantly faced the challenge of fully …

The issue of branding is very new in Iran and businessmen have recently recognized its
importance. The present study aims to add to the scientific aspect of branding, clarify the …