This vibrant textbook addresses the specific challenges of marketing in the creative
industries, whilst applying marketing theory to a wide range of international examples. It …

This paper addresses the conditions that can facilitate the long-term effectiveness of civic
crowdfunding fundraising strategies. While previous studies have provided a broad picture …

Purpose The purpose of this paper is to explore the experiences of donors to a UK-based
contemporary music organisation fundraising scheme through the theoretical lens of …

Since cultural facilities are facing a decline in public and private funding alongside
increased costs, bequests could prove to be a considerable financial resource. However …

The combination of the Great Recession (2007–2009) and the availability of data on
fundraising effectiveness led to a surge of research on individual charitable donation …

This paper addresses the conditions that can facilitate the long-term effectiveness of civic
crowdfunding fundraising strategies. While previous studies have provided a broad picture …

As there is a dearth of research in this area, the present study aims to identify the most
effective social media communication strategies for increasing individual monetary …

Over the past few decades, the role and importance of donations and philanthropic giving
has increased world-wide. This trend applies to the Finnish higher education sector as well …

In this case study, the experiences of the participants' in a training program in a non-profit
community organization was evaluated using Donald Kirkpatrick's Evaluation Model. There …