The leading approaches in Machine Learning are notoriously data-hungry. Unfortunately,
many application domains do not have access to big data because acquiring data involves a …

Chief among a firm's market-based resources are its relational resources such as brand
equity, customer equity and channel equity that result from its interactions with customers …

从商务管理在大数据背景下所面临的时代挑战出发, 给出了社会化的价值创造,
网络化的企业运作, 实时化的市场洞察三个重要研究视角. 同时, 描述了社会化网络环境中的行为 …

Despite the growing interest towards big data within higher education institutions (HEI),
research on big data analytics capability within the HEI context is somewhat limited. This …

Purpose This article ties in with current debates on the digital transformation of society and
the consequent work changes. Using an artificial intelligence (AI)-based accounting context …

Many companies invest considerable resources in developing Business Analytics (BA)
capabilities to improve their performance. BA can affect performance in many different ways …

The emergence of big data has stimulated enormous investments into business analytics
solutions, but large-scale and reliable empirical evidence about the business value of big …

This study examines the role of big data contractual and relational governance in big data
decision-making performance of firms based in China. It investigates the mediation of big …

Despite being the object of much interest, deep insights regarding why and when
investments in big data resources enhance firm performance are lacking in the literature …

Big data can improve the profitability and competitiveness of organisations by extending
market knowledge and strategic marketing insight. However, there is a disconnect between …