Purpose This paper aims to demonstrate how consumer clickstream data from a leading
hotel search engine can be used to validate two hidden information processing stages–first …

Purpose Instrumental and emotional information influence paradoxically on people's
decision-making, and similar influences are more evident in e-commerce scenarios where …

E-tourism websites offer users a vast array of travel destinations and opportunities,
necessitating tools that enable destination comparison and intelligent search capabilities …

We investigate the online user conversion funnel as it pertains to streaming video services.
We provide a snapshot of current advertising strategies undertaken by streaming services …

In the domain of online recommendation systems, the cold-start problem presents a
persistent challenge, particularly acute within the fashion industry with rapid product …

Here we map the conversion journey (ie, the path a costumer takes to purchase a product or
service) for phones, laptops, and vehicles (ie, cars and trucks) by analyzing the online …

Recommendation systems are an important part of our daily lives, but they can struggle in
cold-start scenarios, when there are no historical transaction data for items and users. This …