Purpose This paper aims to identify the benefits of data science (DS) for organizations,
highlighting the challenges and opportunities related to developing this capability …

Purpose This paper aims to provide a systematic review of omni-channel marketing (OCM)
literature and explore how it relates to business-to-business (B2B) marketing campaign …

Big data analytics (BDA), as a new innovation tool, played an important role in helping
businesses to survive and thrive during great crises and mega disruptions like COVID-19 by …

In the race to achieve market dominance and stay competitive in a disruptive and rapidly
changing business environment, many firms have invested significantly in data-driven …

The trustworthiness of data science systems in applied and real-world settings emerges from
the resolution of specific tensions through situated, pragmatic, and ongoing forms of work …

Formulating data science problems is an uncertain and difficult process. It requires various
forms of discretionary work to translate high-level objectives or strategic goals into tractable …

Big data analytics in innovation processes: which forms of dynamic capabilities should be
developed and how to embrace digitization? | Emerald Insight Books and journals Case …

Purpose This paper aims to propose a research model with eight constructs, ie BDA
leadership, BDA talent quality, BDA security quality, BDA privacy quality, innovation …

In recent years, companies have adapted their business models towards a digital format
whereby their internal organization, development, production and logistics processes have …

The purpose of this paper is to provide a theory-based explanation for the generation of
competitive advantage from Analytics and to examine this explanation with evidence from …