Demarketing is generally recognized as that aspect of marketing that aims at discouraging
customers in general or a certain class of customers in particular on either a temporary or …

Alcohol companies in Thailand have adopted surrogate marketing that uses similar logos on
non-alcoholic products. We aimed to assess variations of the alcohol recognition using …

This chapter discusses key areas of the alcohol policy literature from the perspective of
effects on those with alcohol use disorders (AUD) and in recovery from AUD. These groups …

Abstract Background Alcohol Use Disorders (AUD) are among the most prevalent mental
disorders in the world. They are the leading risk factor for premature mortality and disability …

This research aims to discover the impact between Demarketing, reducing consumer
addiction, and shifting towards the green consumer. This research highlights the use of …

With the development of technology, traditional promotion activities have been replaced by
modern and relational strategies. The primary goal of the companies was not only to sell …

Aims In this paper, we present a study aiming to develop a questionnaire on instrumental
support for transitional care as a tool for investigating services, staff, equipment and …

Over time, social marketing has evolved and developed. The social marketing mix is
covered in this chapter, which emphasises how its explanations and interpretations differ …

Аннотация Обоснование: влияние семейного опыта и социального окружения на
употребление алкоголя пациентами с психическими расстройствами мало …

Introduction. Alcohol use disorder is one of the most common mental disorders, affecting
nearly 10% of the world's population. Alcohol abuse is often accompanied by other mental …