The current study was done to identify the effect of the sales promotion, price discount, and
the social media on the consumers' purchase intention. Also, the moderating effect of the …

Tujuan penelitian ini adalah untuk menganalisis pengaruh kepercayaan merek, kualitas
layanan dan persepsi nilai pelanggan terhadap loyalitas pelanggan pada situs Bukalapak …

The purpose of this paper is to explore the antecedents of customer perception and its effect
on the purchase intention and finally on buying decision-making about branded products …

Growing businesses everywhere in the world have a far and wide objective of building up
their brand image. This research will help in highlighting the defining factors of a brand in …

The building to recognize the Heineken brand in the international market and the
Vietnamese Market in particular, in the current period, has a lot of potentials, but still many …

Objective: Healthcare providers are of considerable significance due to the sensitivity of their
services. Identifying the desired factors to choose a healthcare center helps managers to …

The study of consumer behavior is very challenging task. If a company wants to survive, it
should be able to compete well. The main purpose of this research is to measure the impact …

Expansion in the Nigerian liquor market gives consumers the opportunity to choose from
among competing brands. In spite of this freedom, consumers buy at least a brand while firm …

Stores of apparel brands consider a driving force in boosting business and shaping
consumer buying behaviors. The purpose of this study was to assess the impact of brand …

The spread of Android televisions has transformed the consumer electronics business, with
multiple brands competing for market share. However, knowing the personal elements that …