Are '10-Grams of Protein” Better than'Ten Grams of Protein”? How Digits versus Number Words Influence Consumer Judgments
M Romero, AW Craig, M Mormann… - Journal of Consumer …, 2024 - academic.oup.com
Numerical information can be communicated using different number formats, such as digits
(“5”) or number words (“five”). For example, a battery product may claim to last for “5 hours” …
(“5”) or number words (“five”). For example, a battery product may claim to last for “5 hours” …
The interactive effect of numerical precision and message framing in increasing consumer awareness of food waste issues
Food waste has become a pressing problem in the world, leading to a range of economic,
social, and environmental issues. As a result, there are increasing calls to develop effective …
social, and environmental issues. As a result, there are increasing calls to develop effective …
Dynamic luxury advertising: using lifestyle versus functional advertisements in different purchase stages
J Ma, Y Zhao, Z Mo - Journal of Advertising, 2023 - Taylor & Francis
Prior work shows that luxury brands predominantly prefer lifestyle advertisements to
functional advertisements such that abstract or intangible elements are prevalent, but …
functional advertisements such that abstract or intangible elements are prevalent, but …
To be precise (imprecise) in utilitarian (hedonic) contexts: Examining the influence of numerical precision on consumer reactions to artificial intelligence‐based …
H Zhu, Z Zhu, Y Ou, Y Yin - Psychology & Marketing, 2023 - Wiley Online Library
The precision of artificial intelligence (AI)‐generated information has been suggested in the
past as a method of nudging consumers' evaluations and intentions, but little is known about …
past as a method of nudging consumers' evaluations and intentions, but little is known about …
A multistage, multiprocess analysis of consumer judgment: a selective review and conceptual framework
RS Wyer Jr, FR Kardes - Journal of Consumer Psychology, 2020 - Wiley Online Library
Although numerous dual‐process models have been brought to bear on the cognitive
operations that underlie consumer judgment, they are typically limited in their ability to …
operations that underlie consumer judgment, they are typically limited in their ability to …
Mind the gap: How the numerical precision of exercise-data-based food labels can nudge healthier food choices
L Zhou, G Zhu - Journal of Business Research, 2022 - Elsevier
Presenting calorie-equivalent exercise data (hereafter,“exercise data”) has been proven to
be an effective alternative to nudge better food-consumption behavior. The present paper …
be an effective alternative to nudge better food-consumption behavior. The present paper …
EXPRESS: The Effects of Psychological Distance on the Diagnosticity of Digits to the Left versus Right of a Separator
D Yan, S Vijayakumar, J Hong - Journal of Marketing …, 2024 - journals.sagepub.com
Many numerical expressions contain a separator such as a comma (eg, 1,234) or a decimal
point (eg, 12.34) that divides the number into left and right parts. This research examines …
point (eg, 12.34) that divides the number into left and right parts. This research examines …
iBuyer's use of proptech to make large-scale cash offers
JT Anderson, F Fuerst, RB Peiser… - Journal of Real Estate …, 2024 - Taylor & Francis
The expansion of iBuyer's use of PropTech to major housing markets raises a series of
questions for both buyers and sellers when making instant, all-cash offers. This study uses a …
questions for both buyers and sellers when making instant, all-cash offers. This study uses a …
The Effects of Psychological Distance on the Diagnosticity of Digits to the Left Versus Right of a Separator.
Many numerical expressions contain a separator such as a comma (eg, 1,234) or a decimal
point (eg, 12.34) that divides the number into left and right parts. This research examines …
point (eg, 12.34) that divides the number into left and right parts. This research examines …
Comparing estimates for decision-making: Numerical processing and preferences for underestimates versus overestimates.
J Pena-Marin, R Bhargave - Journal of Experimental Psychology …, 2022 - psycnet.apa.org
Decision-makers frequently use numerical estimates, such as distances, future prices, and
the expected timing of events. How do they evaluate these estimates, once they observe the …
the expected timing of events. How do they evaluate these estimates, once they observe the …