Customer engagement (CE) is a marketing concept that emerged after the new millennium.
Despite flourishing interest on CE among marketing academics and professionals, no …

The aim of this conceptual article is to both provide a critical review of research into value co-
destruction (VCD) and outline a common conceptual framework in order to better …

This study seeks to unravel the factors that have triggered changes in individuals'
engagement with online consumption during the COVID-19 crisis and investigate the …

Purpose Actors who participate in co-created service experiences typically assume that they
will experience improved well-being. However, a growing body of literature demonstrates …

The studies to date on service research have provided a generic overview on customer's
positive value‐in‐use (value creation) as well as negative value‐in‐use (value destruction) …

Ethical behavior has been a topic of increasing research interest, but only a few studies
have examined ethical decision-making through a holistic consideration of ethical …

In the context of platform enterprise development, user value creation has emerged as a
critical driver, given the growing engagement of users in value-creation endeavors. This …

Purpose The emerging consumer-dominant logic of marketing captures consumers' active
and primary role in a range of mainstream marketing processes such as branding, product …

Purpose This paper aims to provide a review of the extant literature on value creation and
destruction in social marketing services for social change, for the purposes of developing a …

Purpose In the research, posts that tourists accommodated in the hotels during COVID-19
pandemic shared on TripAdvisor website about pandemic measures taken by …