Service experiences beyond the direct use: indirect customer use experiences of smartphone apps
A Dube, A Helkkula - Journal of Service Management, 2015 - emerald.com
Purpose–The purpose of this paper is to examine customers' use experiences in a
smartphone application (app) context. Apps have emerged as popular tools among …
smartphone application (app) context. Apps have emerged as popular tools among …
Social marketing and behaviour change: Models, theory and applications
It is by being irrelevant, untimely, and dislocated, by being abstract, that the new is brought
into existence, that creation and invention insert their surprise into the everyday and the …
into existence, that creation and invention insert their surprise into the everyday and the …
Building positive resilience through vulnerability analysis
Purpose The purpose of this paper is to propose an integrative framework for vulnerability
analysis in social marketing systems by identifying, investigating and problematising the …
analysis in social marketing systems by identifying, investigating and problematising the …
Posting photos of luxury cuisine online: an exploratory study
G Atwal, D Bryson, V Tavilla - British Food Journal, 2019 - emerald.com
Purpose The purpose of this paper is to identify the motives for posting or sharing food
photos using social media, focussed within the context of fine dining (FD) restaurants …
photos using social media, focussed within the context of fine dining (FD) restaurants …
Understanding consumer behavior in phygital environments: an interpretivist methodological framework
A Yao, N Chan, N Yao - Qualitative Market Research: An International …, 2024 - emerald.com
Purpose Due to rapid digitalization, the emergence of the “phygital” environment, which
blends physical and digital experiences, creates unique challenges for researchers. This …
blends physical and digital experiences, creates unique challenges for researchers. This …
Strategic and operational levels of CSR marketing communication for sustainable orientation of a company: a case study from Bangladesh
Companies' increasing social awareness has led to the development of a corporate social
responsibility orientation, whose implementation impacts on their overall marketing …
responsibility orientation, whose implementation impacts on their overall marketing …
Binge drinking in relation to services–bibliometric analysis of scientific research directions
E Glińska, D Siemieniako - Engineering Management in Production …, 2018 - sciendo.com
The article aims to identify scientific research areas within which the subject matter of binge
drinking in relation to services is addressed, based on bibliometric data analysis …
drinking in relation to services is addressed, based on bibliometric data analysis …
Influence of power imbalance and actual vulnerability on trust formation
A Agnihotri, CM Callahan… - International Journal of …, 2024 - emerald.com
Purpose Leveraging Emerson's theory of power and motivated reasoning, this study aims to
explore how the net power of an individual and actual, instead of perceived, vulnerability …
explore how the net power of an individual and actual, instead of perceived, vulnerability …
Focus Group Discussions on Food Waste: An Empirical Application Providing Insights into Rural and Urban Households in Greece
This paper demonstrates the utility of the focus group discussions (FGDs) methodology in
the scientific exploration of food waste. The main objective is to show how FGDs can be …
the scientific exploration of food waste. The main objective is to show how FGDs can be …
Exploring the motivations to participate in an online brand community: a study of 7–11-year-old children
Purpose The purpose of this research is to understand what motivates 7–11-year-old
children to participate in online brand communities (OBCs). Prior research has concentrated …
children to participate in online brand communities (OBCs). Prior research has concentrated …