The influence of entertainment, utility and pass time on consumer brand engagement for news media brands: A mediation model
Given that the current media condition provides numerous channels that create interaction
between news media brands and consumers, the concept of consumer brand engagement …
between news media brands and consumers, the concept of consumer brand engagement …
How users approach novel media products: Brand perception of Netflix and Amazon Prime video as signposts within the German subscription-based video-on …
Today, subscription-based video-on-demand (S-VoD) streaming services such as Netflix
and Amazon Prime Video are relevant players within the video content value chain by …
and Amazon Prime Video are relevant players within the video content value chain by …
Strategic media entrepreneurship: Theory development and problematization
SO Horst, PC Murschetz - Journal of Media Management and …, 2019 - igi-global.com
Entrepreneurship and strategy enable media organizations to create new ideas and bring
them to the market. However, despite their practical importance, synergistic combinations of …
them to the market. However, despite their practical importance, synergistic combinations of …
Brand co-creation in multichannel media environments: A narrative approach
S Bange, J Moisander… - Journal of Media …, 2020 - Taylor & Francis
This paper advances knowledge of the productive, strategically important roles that media
consumers play in brand co-creation in the empirical context of multichannel media outlets …
consumers play in brand co-creation in the empirical context of multichannel media outlets …
Digital media consumption: Using metrics, patterns and dashboards to enhance data‐driven decision‐making
Dashboards are commonly used to inform data‐driven decision‐making by multiple
stakeholders within and across businesses. The purpose of this article is to show how a …
stakeholders within and across businesses. The purpose of this article is to show how a …
Consumer brand engagement and video game media brand authenticity
Video game consumers are well-known for their brand engagement activities, but the
interaction between brand engagement and brand authenticity in a video game context …
interaction between brand engagement and brand authenticity in a video game context …
Managing the narratives in narrative media brands
Research on media brands is a growth area, but recently most of this research has focused
on news media brands leaving the management of narrative media brands underexplored …
on news media brands leaving the management of narrative media brands underexplored …
Local issues and global challenges: understanding marketing within the Trans-Tasman video game industry
While there is a growing body of literature concerning video game production by smaller
developers, there has been little examination of their marketing and business practices. This …
developers, there has been little examination of their marketing and business practices. This …
La gestión de la marca del programa frente a la marca corporativa en redes sociales. Caso: La Casa de Papel
T Pereira-Villazón, I Portilla - 2020 - … .consejodecomunicacion.gob.ec
Ante el desarrollo de la televisión digital y la llegada de nuevos operadores, el sector
audiovisual español se ha visto obligado a implementar nuevas estrategias de …
audiovisual español se ha visto obligado a implementar nuevas estrategias de …
Exploring emergent co-creative narrative in a strategy video game brand
This research examines the concept of emergent narrative, located in Game Studies, and
brand co-creation, located in Brand Management to bring together both disciplines to …
brand co-creation, located in Brand Management to bring together both disciplines to …