Given that the current media condition provides numerous channels that create interaction
between news media brands and consumers, the concept of consumer brand engagement …

Today, subscription-based video-on-demand (S-VoD) streaming services such as Netflix
and Amazon Prime Video are relevant players within the video content value chain by …

Entrepreneurship and strategy enable media organizations to create new ideas and bring
them to the market. However, despite their practical importance, synergistic combinations of …

This paper advances knowledge of the productive, strategically important roles that media
consumers play in brand co-creation in the empirical context of multichannel media outlets …

Dashboards are commonly used to inform data‐driven decision‐making by multiple
stakeholders within and across businesses. The purpose of this article is to show how a …

Video game consumers are well-known for their brand engagement activities, but the
interaction between brand engagement and brand authenticity in a video game context …

Research on media brands is a growth area, but recently most of this research has focused
on news media brands leaving the management of narrative media brands underexplored …

While there is a growing body of literature concerning video game production by smaller
developers, there has been little examination of their marketing and business practices. This …

Ante el desarrollo de la televisión digital y la llegada de nuevos operadores, el sector
audiovisual español se ha visto obligado a implementar nuevas estrategias de …

This research examines the concept of emergent narrative, located in Game Studies, and
brand co-creation, located in Brand Management to bring together both disciplines to …