Background. Many countries worldwide use sports events as a tool to stimulate both their
national and local economies. To gain a competitive advantage, knowledge of sports event …

In this study we explored brand community markers in the context of newly established sport
teams. We examined whether managers of new sports teams utilize group experience …

One of the primary challenges of Division I Football Bowl Subdivision (FBS) collegiate
athletic programs is revenue generation, particularly in light of increasing costs and …

The sport industry has experienced significant technological change in its environment with
the recent rise of Bitcoin and its underlying foundation, blockchain. Accordingly, the purpose …

There is no doubt that the recent 2014 FIFA World Cup and the upcoming 2016 Rio Olympic
Games that will be hosted in Brazil will spark interest among scholars, politicians, sport …

This paper investigates the role of competitive balance among teams in a league in
predicting attendance at spectator sporting events. It also controls for the demographic and …

This article deals with the optimisation of the sport leagues product thanks to adequate rules.
It features a new model called intra-championship competitive intensity which measures …

The relationship between competitive balance or intensity and venue attendance has been
extensively tested in the literature. These studies have used complex metrics and …

A PRACTICAL, REAL-WORLD GUIDE TO ANALYTICS FOR THE 5 MAJOR SPORTS:
FOOTBALL, BASKETBALL, BASEBALL, SOCCER, AND TENNIS GAIN A COMPETITIVE …

Meeting and event planners are constantly searching for unique venues to increase
attendees' satisfaction by providing a one-of-a-kind experience. Many newly constructed or …