Internet access has changed media communication forever and reshaped the business
models of mobile carriers and Pay-TV companies alike. A growing number of studies have …

Purpose In this era of technological advancement, the capabilities of devices and
telecommunications have changed the pattern of media consumption among consumers …

Over-the-top video streaming (OTT) platforms, by their consummate artistry, are changing
how people watch television. No past research has investigated the relationship between …

In light of the current ecosystem of technological advancements in telecommunication and
enhanced capability of devices, the present work brings to the fore the changes in …

Using data from India and the USA, this research expands the expectation–confirmation
model (ECM) to include constructs like neutral confirmation, customer-to-customer (C2C) …

The current study examines how video content on over-the-top (OTT) platforms and the
enjoyment from watching them form habits and word-of-mouth (WOM) intentions. We …

Recently, the advent of over-the-top (OTT) platforms had disrupted users' viewing behaviour
through technological advancement and personal adaptations impacting conventional TV …

Purpose COVID-19 preventive measures disrupted the media and entertainment business
ecosystem, increased over the top (OTT) consumption, brought new OTT players, thus …

Purpose This paper aims to analyse how the top over-the-top (OTT) platform is becoming a
preferred source of entertainment amongst young consumers over traditional Pay TV service …

Purpose The use of over-the-top (OTT) platforms grew substantially after the declaration of
the COVID-19 pandemic in 2020. With the pandemic receding, there is a concern that users …