The current food system is not sustainable, and food consumption contributes substantially
to the climate crisis. Several challenges make it difficult for consumers to make sustainable …

There is a continuous increase in the number of studies dealing with consumers' willingness
to pay (WTP) price premiums for sustainable food products. This research focused on a …

Purpose–The theory of planned behavior (TPB) served as a framework for identifying major
antecedents of everyday green purchasing behavior and for determining their relative …

This study aims at analyzing the factors affecting the consumer's willingness to pay for health
and wellness food products in India, based on the primary consumer survey of 218 …

This paper details the development and validation of a new research instrument called the
ethically minded consumer behavior (EMCB) scale. The scale conceptualizes ethically …

Research in the area of environmentally friendly purchasing behavior reports inconsistent
findings. It is also unclear which factors determine real buying behavior. Therefore, the …

Although extant literature provided abundant evidence that men and women are different in
their environmental behaviors, there is a lack of integration of gender differences in green …

Purpose The purpose of this paper is to investigate the influence of customers'
environmental concerns, customers' perceptions of a hotel's environmental practices and of …

An emerging topic in environmental management studies is the role of eco‐labels in guiding
consumers in their purchasing choices. In order to contribute to the current debate on this …

Many companies have made significant investments in socially responsible production
practices for their products. Environmentally safe cleaning products, fair trade coffee, and …