Ornamentals are the most diversified products and fast-changing industry of horticulture. A
new flower and ornamental plant market scenario is developing: remarkable opportunities …

Consumers have historically shown an inclination to purchase plants that enhance their
quality of life, meaning they will purchase items that positively influence their social …

With cities striving to meet sustainable development goals, circular urban systems are
gaining momentum, especially in Europe. This research-based book defines the circular city …

If cities could become regenerative and adaptive urban ecosystems, in which resource loops
were closed and waste was obsolete, their ecological footprint would diminish. In addition …

The allocation of carbon emission quotas is recognized as a fundamental and critical step
towards the establishment of an effective nationwide carbon emissions trading (CET) market …

Plant transformation technology (hereafter abbreviated to GM, or genetic modification) has
been used to develop many varieties of crop plants, but only a few varieties of ornamental …

Circular fashion is a new concept shift towards a more sustainable fashion industry.
Consumers' awareness of the fashion industry's environmental and social damage is …

The strategic value of organic production and origin promotions may vary based on product
end‐use. Conjoint analysis and eye‐tracking technology were used to investigate …

The aim of the research, the results of which are used in this publication, was to identify the
motives for mergers and acquisitions in the energy sector after the introduction of green …

Some consumers are becoming more interested in and purchasing products that are locally
grown and/or ecologically friendly. Market segmentation and product targeting are efficient …