The development of the fast-moving consumer goods market in Romania, disputed by
European companies specialized in retail, is a spectacular phenomenon, which exceeded …

The Banking industry is one of the most important sectors of any nation. There have been so
many advancements implemented till date in the area of online banking with many more yet …

The biggest consumers of dairy products for children aged 1–3 years, which are referred to
as growing-up milk (GUM), come from the middle and lower socioeconomic classes. More …

Relationship between Customer Equity and Customer Loyalty: A Study of Retail Outlets for
Consumer Durables Page 1 ISSN: 0971-1023 | NMIMS Management Review Volume XXXVI …

Abstract The Covid-19 Pandemic has bought a paradigm shift in the buying behaviour of the
consumers. It is responsible for breaking the stereotype in the market trend. This paper tries …

The main objective of this research is to systematically examine the variables which
stimulate the purchase intention of rural consumers for hair conditioners. This involves …

Decision rule is a procedure by which the subjective information is processed in order to
reach at a choice. The focus of the research is to know the association between decision …

Fast moving consumer goods industry is in spotlight as it is growing with rapid swiftness over
last decade peculiarly in rural domain. However, few studies provide insight into rural …

The purpose of this paper is to deliberate upon the various factors responsible for affecting
the young consumer behaviour based on factors such as age, income, marital status …

An Integrated Framework for Millennial Males' Online Cosmetic Consumption Pattern: Role of
Moderating Variables Page 1 ISSN: 0971-1023 | NMIMS Management Review Volume XXXVIII …