Extended reality technologies such as virtual reality, augmented reality, and mixed reality
represents a paradigm that enhances and supports industry 4.0 in diverse settings. To …

Virtual reality (VR) and Augmented Reality (AR) have undergone technical evolutions over
the last few decades including improvements in immersion and the feeling of telepresence …

The resilience of tourism organizations is an important issue for destinations. While studies
examine the social capital of firms, researchers have yet to understand the relationship …

As COVID-19 prevention efforts have become normalized, conflicts between guests and
hotel staff, who must adhere to government protocols, can have a serious impact on host …

Emotions are key drivers of consumption in the tourism and hospitality sector. Therefore,
advancing our understanding of the determinants of consumer emotions is critical for tourism …

Given the increasing popularity of peer-to-peer (P2P) accommodation-sharing platforms (ie,
Airbnb), this paper aims to explore the effects of both picture color cues and textual cues …

Experimental research into emotion has struggled with the lack of ecological validity of the
testing paradigms. One potential way to deal with that issue is through the use of virtual …

While digital technologies and digital devices have made our lives more convenient and
efficient, they are associated with physical, mental, and social problems. In response to this …

Due to the COVID-19 pandemic, now and for years to come, guests at hospitality venues will
have heightened awareness with regard to formulating their perceptions of cleanliness …

The impact of color psychology on behavior has been clearly demonstrated for tangible
products and advertising. However, the use of colors in combination has had little attention …