La prensa digital es uno de los medios online que ha experimentado un mayor crecimiento
de sus lectores en los últimos años. A pesar de ello, su supervivencia sigue estando …

The decision makers of every business firm take strenuous efforts to achieve the target of
sales promotion using different marketing strategies. In recent times, advertising is becoming …

Sales organizations are investing constantly in the training and development programs with
hopes that they will equate to the success of the salespeople they employ. However, despite …

Value co-creation as a research topic has received significant attention from marketing and
service management scholars. This extended view shifts away from the supplier-centric …